“Spirit brands from developing countries were the toast of the drinks world last year, according to the Drinks International Millionaires’ Club report, published today. Brands from emerging markets made up 12 out of the top 15 largest selling spirit brands in 2013 according to this year’s Millionaires’ Club from Drinks International.”
“Intellima compiled this year’s Millionaires’ Club over a 3 month period by contacting a variety of producers, distributors, PR intermediaries etc. from all four corners of the globe. Where information from the company itself was incomplete or unavailable we differed to reliable secondary data such as public company reports, press releases or interviews in the media where company officers disclosed sales data.”
Read more about this report in our downloadable full press release below.
Intellima is a sister business to Wine Intelligence that conducts insights and strategy consulting work across several sectors, mainly in alcoholic beverage and specialty food. Using similar research techniques, and with the same group of researchers that inform Wine Intelligence reports and client projects, Intellima is our way of applying techniques and experience from the wine sector into adjacent, similar business sectors, and also a way of bringing the best ideas together for the benefit of our clients. Intellima-branded reports typically draw their inspiration from multiple categories, and countries, and try to derive conclusions and insights that have a broader relevance.
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