Topline Wine Consumer Access is the definitive quantitative research tool for the global wine industry. Reaching a regular sample of 1,000 wine drinking consumers for four major wine consumer markets (UK, USA, Germany, Canada), it allows brand owners unprecedented insights into consumer behaviour and attitude towards wine products. Among other things, Wine Consumer Access:

• Addresses critically important consumer insight needs which are quite different to generic sales data or panel services such as AC Nielsen, TNS and GfK
• Is easy to understand and use
• Is designed with the wine industry's needs in mind
• Can be easily tailored to deliver specific answers
• Delivers significant return on investment
• Provides depth and breadth of insight, the flexibility to inject specific questions, whilst remaining rigorous and affordable.

What can Consumer Access do for your business?
Get answers to key questions:
"Will my brand work with a particular segment of consumers?"
"Which name or label design is preferred by my target consumers?"
"What do consumers think of the varietals that I offer and what is the profile of my stronger and weaker consumer groups?"
"If I propose to major on Rose this year, who should I aim it at?"
Clients use Consumer Access repeatedly, with confidence, and in very innovative ways to get fast, robust answers at lower cost.

How does it work?
The service is based on a programme of online omnibus-style surveys, which runs once a month in the UK, and once every two months in Germany, Canada and the USA. There is a core "base-pack" of questions in each survey to provide in-depth insight about the industry's most frequently asked questions. By repeating these same questions each time, we can also report on change over time - movement in consumer behaviour, attitudes and profile.
Clients can enter their own questions which are confidentially reported only to them.

Who are the consumers?
Wine Consumer Access surveys national samples of over 1000 regular wine drinkers (defined as those who drink wine a minimum of once a month). The data is also weighted to be representative of the regular wine drinking population of each country.

How is the information delivered?
Wine Intelligence conducts comprehensive analysis and offers clients different reporting options, from Excel charts with a summary of findings to a full round table de-brief and formal presentation.