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Germany Label Design 2018

Germany Label Design 208

First impressions are always important, and this is definitely true when it comes to wine labels. Consumer choice can be significantly influenced by what the label you put on your wine says about the type, quality and heritage of your product – […]

January 2018

UK Label Designs 2018

UK Label Design 2018

First impressions are always important, and this is definitely true when it comes to wine labels. Consumer choice can be significantly influenced by what label you put on your wine. It can suggest the type, quality and heritage of your product – […]

Worth a thousand words: What a wine label tells your consumer

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Ahead of the UK Label Designs report later this week, we look at what a wine label tells your consumer

February 2017

Go boutique or go bust?

US Label Design 2017

Does it pay to stand out, or do middle of the road label designs reap dividends? Wine Intelligence investigates with our latest report, US Label Design 2017.

February 2016

Happy New Deal

International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated last week to usher in the Year […]

Labels – how does yours compare?

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The most recent survey on label preferences continues to improve our industry benchmark for label design

July 2015

Setting a label standard

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Wine Intelligence now provides an industry benchmark for wine label testing

Shades of judgement

Bottle colours
How changing the colour of packaging can boost likelihood to buy

June 2015

Chateau of A Hundred Prices

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If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu

July 2014

Wine Intelligence USA Label design 2014

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New report release: Wine Intelligence – Wine Intelligence USA Label design 2014
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