Does it pay to stand out, or do middle of the road label designs reap dividends? Wine Intelligence investigates with our latest report, US Label Design 2017.
Happy New Deal
International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated last week to usher in the Year […]
Labels – how does yours compare?
The most recent survey on label preferences continues to improve our industry benchmark for label design
Setting a label standard
Wine Intelligence now provides an industry benchmark for wine label testing
Shades of judgement
How changing the colour of packaging can boost likelihood to buy
Chateau of A Hundred Prices
If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu
Wine Intelligence USA Label design 2014
New report release: Wine Intelligence – Wine Intelligence USA Label design 2014
Retro remains hot
The hunger for tradition, heritage and the reassurance of simpler times shows no signs of abating in wine. . . .and lots of other places.
Back labels in China II: the taste of Wolfberry
Delving into the Chinese flavour palate.
What do Chinese wine consumers really think?
Wine Intelligence China Team shares five key challenges they faced in their latest projects in China at a recent MRS event.