Latest News

Setting a label standard

project norm

Wine Intelligence’s now provides an industry benchmark for wine label testing

Shades of judgement

Bottle colours
How changing the colour of packaging can boost likelihood to buy

June 2015

Chateau of A Hundred Prices

rui 2
If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu

July 2014

Wine Intelligence USA Label design 2014

Thumbnail Master CURRENT v2

New report release: Wine Intelligence – Wine Intelligence USA Label design 2014

October 2013

Retro remains hot

Retro bottles
The hunger for tradition, heritage and the reassurance of simpler times shows no signs of abating in wine. . . .and lots of other places.

July 2013

Back labels in China II: the taste of Wolfberry

Chinese cuisine
Delving into the Chinese flavour palate.

May 2013

What do Chinese wine consumers really think?

Chinese consumer
Wine Intelligence China Team shares five key challenges they faced in their latest projects in China at a recent MRS event.

Are your wine labels on trend?

We take look at wine labels who have put their own twist on global trends.