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Go boutique or go bust?

US Label Design 2017

Does it pay to stand out, or do middle of the road label designs reap dividends? Wine Intelligence investigates with our latest report, US Label Design 2017.

February 2016

Happy New Deal

International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated last week to usher in the Year […]

Labels – how does yours compare?

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The most recent survey on label preferences continues to improve our industry benchmark for label design

July 2015

Setting a label standard

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Wine Intelligence now provides an industry benchmark for wine label testing

Shades of judgement

Bottle colours
How changing the colour of packaging can boost likelihood to buy

June 2015

Chateau of A Hundred Prices

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If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu

July 2014

Wine Intelligence USA Label design 2014

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New report release: Wine Intelligence – Wine Intelligence USA Label design 2014

October 2013

Retro remains hot

Retro bottles
The hunger for tradition, heritage and the reassurance of simpler times shows no signs of abating in wine. . . .and lots of other places.

July 2013

Back labels in China II: the taste of Wolfberry

Chinese cuisine
Delving into the Chinese flavour palate.

May 2013

What do Chinese wine consumers really think?

Chinese consumer
Wine Intelligence China Team shares five key challenges they faced in their latest projects in China at a recent MRS event.

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