December 2014

Direct boost in the US

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Direct-To-Consumer sales are growing as US consumers find they have more money to spend, more reasons to be involved with wine, and direct wine shipping legislation eases

October 2014

Do Millennials Matter?

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America’s younger adults are at the centre of most marketing plans – but are they really that important?

USA Landscapes 2014

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New report release: Wine Intelligence – USA Landscapes 2014

The Great Cider Heist

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…Or how the hard cider category stole the hearts of 20 million American wine drinkers

September 2014

Three steps to Premium

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23 million Americans typically spend over $15 on a bottle of wine from a store – what can we learn about them?

August 2014

How pre-wine drinkers build their knowledge

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Why do Americans teenagers tend to forget about wine when asked to name types of alcoholic beverages? What makes it different than everything else?

July 2014

Wine Intelligence USA Label design 2014

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New report release: Wine Intelligence – Wine Intelligence USA Label design 2014

Cracking the label code

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What your label says about your brand can be a crucial element in consumer choice

May 2014

The USA is the largest wine market

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So it is now official. The USA is the largest market for wine in the world.

Premium wine consumers in the USA market

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Get to the heart of premium wine drinkers in the USA

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