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Female premium wine drinkers drive growth in the US wine market
The growth of wine volume in the US wine market in 2020 and 2021 – by approximately +1% each year – has largely been driven by an increase in the volume of premium wine consumed, according to IWSR data. However, the population of premium…
What are the opportunities for the no/low-alcohol wine category?
Consumer interest in more moderate drinking has been steadily increasing over the past decade, creating a potential long-term market opportunity for low-alcohol and no-alcohol wines. However thus far, wine with less alcohol in it, and for that…
Press Release: South Korea Closes in on the US as Most Attractive Global Wine Market
For immediate release: September 2021
BEGINS:
New Global Compass 2021 Report from Wine Intelligence Measures and Ranks Market Attractiveness for Wine in 50 Key Countries
London – The United States has once again topped the list…
Millennials drive the sparkling wine category
Sparkling wine embraces a wide spectrum from the ultra-luxury to the everyday, but its traditional role has remained one of social joy – celebrating togetherness and often marking a notable moment in life. It’s therefore hardly surprising…
Does social media impact wine choice?
Although wine influencers on social media platforms such as TikTok and Instagram are becoming increasingly prevalent, regular wine drinkers in markets including the US, China and the UK continue to rely more heavily on friends and family…
Recruitment shortfall among wine drinkers in the US and China [infographic]
The US and China wine markets are experiencing decreasing levels of recruitment of new wine drinkers. How can wine businesses engage with legal drinking age (LDA) Gen Z wine drinkers?
(Click on the infographic to enlarge it)
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Wine category becomes more egalitarian as consumer wine knowledge declines
Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear.
In terms of global wine…
Younger LDA wine drinkers in the US seek reassurance cues from wine labels
When focusing on our target wine consumers, we often default to one of two archetypes – a younger, hip, urban dweller, typically holding down some kind of digital or creative job or, an educated, high earning, well respected, thoughtful and…
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