Latest News

The Great Cider Heist

US cider

…Or how the hard cider category stole the hearts of 20 million American wine drinkers

September 2014

Three steps to Premium


23 million Americans typically spend over $15 on a bottle of wine from a store – what can we learn about them?

August 2014

How pre-wine drinkers build their knowledge


Why do Americans teenagers tend to forget about wine when asked to name types of alcoholic beverages? What makes it different than everything else?

July 2014

Wine Intelligence USA Label design 2014

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New report release: Wine Intelligence – Wine Intelligence USA Label design 2014

Cracking the label code


What your label says about your brand can be a crucial element in consumer choice

May 2014

The USA is the largest wine market


So it is now official. The USA is the largest market for wine in the world.

Premium wine consumers in the USA market

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Get to the heart of premium wine drinkers in the USA

March 2014

Connections beat tastebuds

US Millennials are finding new ways of navigating the wine aisle

Qué será, será

Why the wine industry should care about the rising economic power of US Hispanics

December 2013

Hispanics: the next US opportunity?

Younger, adventurous and increasingly valuable wine drinkers: meet America’s Hispanics