Latest News

Changing of the guard

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Millennials are slowly taking their place at the centre of US wine culture. Will they “ruin” the American wine market?

November 2015

The consumer around the corner

Two teenage girls with smartphones

What will today’s teens be shopping for at the liquor store in 2025?

American drinkers get crafty

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Wine is losing ground in its most important market to the new wave of artisanal beers, ciders and spirits

October 2015

Riotous youth

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Our Australia country manager goes undercover at the Wine Riot in New York

September 2015

Don’t tell Donald

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The world’s biggest market for wine gets slightly bigger, thanks to a growing Hispanic influence

July 2015

No home run yet for the US online channel

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Americans’ use of the internet to buy wine has been lagging, but it’s starting to catch up

Shades of judgement

Bottle colours
How changing the colour of packaging can boost likelihood to buy

June 2015

The Latin Touch

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Why the changing size of the Hispanic population is integral to understanding the US wine market

What’s in a name? Actually quite a lot

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New Wine Intelligence test confirms the relationship between ease of pronunciation and purchase

May 2015

Millennials in the driving seat

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How the changing generational mix is affecting the US wine market
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