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The future is now

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China has embraced online and mobile commerce with open arms, and the online wine market is ripe with opportunity as a result.

February 2016

The undiscovered country

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The UK online wine scene is becoming a bit more understandable, but there are still many unknowns.

October 2015

WeChat, we buy

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How social media is reshaping the Chinese brand experience

June 2015

The apps have it

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Popular wine apps may be changing how UK consumers purchase and enjoy wine

March 2015

Is social just local?

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Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair

July 2014

Three simple steps to improving your digital marketing in China

NN News Buying wine in 21st century


Getting your online comms right can be a huge boost to your brand, so long as you can avoid some basic errors

February 2013

Keep taking the tablets

Social Internet
The social internet via mobile phones and tablets continues to influence wines sales especially in the US.