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Happy New Deal

International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated last week to usher in the Year […]

Labels – how does yours compare?

Bottle shapes with blank labels-01 (300x300)

The most recent survey on label preferences continues to improve our industry benchmark for label design

March 2013

The summer of alternatives?

Summer alternative
This summer may be more about the container than the product itself.