Latest News

The undiscovered country

Wine button on computer keyboard (300x283)

The UK online wine scene is becoming a bit more understandable, but there are still many unknowns.

July 2015

No home run yet for the US online channel

Woman with tablet
Americans’ use of the internet to buy wine has been lagging, but it’s starting to catch up

June 2015

The apps have it

Popular wine apps may be changing how UK consumers purchase and enjoy wine

April 2015

The learning web

Germany social media

The internet is becoming an increasingly important tool for teaching German consumers about wine

March 2015

Is social just local?

social media

Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair

July 2014

Three simple steps to improving your digital marketing in China


Getting your online comms right can be a huge boost to your brand, so long as you can avoid some basic errors

October 2013

French wine consumers learn to love le web shopping

Couple drinking wine while looking at an Ipad
It’s taken a while, but France’s online wine retail channel is finally starting to matter.

Getting close to your customers, 21st century style

How we are tackling the research challenges of the iPad generation.