Recent Wine Intelligence UK On-trade research reveals some interesting wine consumer trends in pubs, bars and casual restaurants:
- MARKET POTENTIAL: 25.6 million regular wine consumers now frequent bars, pubs and restaurants in the UK
- SIGNS OF RECOVERY: While the recession is still affecting consumer confidence in terms of how much they are willing to pay for wine, there are signs of recovery, with food-led occasions the most buoyant
- PUBS UNDERPERFORM FOR WINE: Wine drinkers who regularly frequent pubs and bars are most likely reject the wine offer there because of the quality of offer and concerns about staff knowledge
- DEMAND FOR BRANDS: Over half of on-trade consumers like seeing brands they can recognise in bars or restaurants
- VARIETALS RULE: Customers are typically making wine selections in casual on-trade settings based on varietals
Source: UK On-trade report 2011
Interested in learning more about the UK on-trade?
The UK on-trade report is available for £495. Further details on report contents and methodology here, contact us to obtain the report.
Or join us at LIWF for the on-trade seminar where we will delve into latest consumer findings on the casual on-trade in the session “Capitalising on wine profit potential in the casual on-trade”, on 19th May 10am. Learn more here.
