Archive for the ‘News’ Category
Press Release: America’s regular wine drinkers growing in number, presenting more challenges
Wednesday, February 23rd, 2011
Product Alert: Canada Portraits 2011
Monday, February 21st, 2011New report release: Canada Portraits 2011 – the 50 slide PowerPoint report detailing the segmentation & analysis of Canadian regular wine drinkers (full Excel data tables also included). Available now to purchase for CAN$4,150 / US$4,2o0 / 3,000 € / £2,500.*
Get to the heart of your wine consumers with Portraits. The comprehensive consumer segmentation report divides the 14.5 million regular wine drinkers in Canada (those drinking wine at least once a month) based on their level involvement with wine, into 6 distinct Portrait groups, providing unprecedented insights into the minds of wine drinkers in Canada at the fraction of the cost of a bespoke study.
Vinitrac Global launching this March
Monday, February 21st, 2011
Vinitrac® – the largest and most comprehensive omnibus survey of wine drinkers around the world – goes global this March. ***Deadline for questions extended to 3rd March*** (more…)
Product Alert: Portraits USA 2011
Thursday, February 17th, 2011New report release: USA Portraits 2011 – a comprehensive, up-to-date market segmentation of American wine consumers. 50 slide PowerPoint management summary + full Excel data tables, available now.
$4,200/ 3,000 €/£2,500*
Do you know? Price is growing in importance for purchase decisions, and US wine consumers are becoming less experimental in their wine choices. But what does price mean to different consumers? What are younger people looking for? What are wine enthusiasts looking for? Which consumers are the best target for your brand? (more…)
Press Release: Tough challenges ahead in Australian wine market
Wednesday, February 9th, 2011New Australia reports 2011: Just published
Friday, February 4th, 2011Two new Wine Intelligence reports focused on Australia wine consumers are now ready for purchase:
1. Australia Portraits 2011: the consumer segmentation and in-depth analysis of Australia’s wine drinkers.
- Find out more details on who the Australia Portrait groups are in 2011 and how understanding them can help your business from the Australia Portraits factsheet.
2. Australia Landscapes 2011: detailed and up-to-date market and consumer insights. Landscapes included a summary of the Australia Portrait groups detailed in the full Portratis report above.
- Australia Landscapes Contents
- Find out more details of the content of this report from the Landscapes brochure here.
How to purchase? Reports can be purchased by contacting Natasha Rastegar at our London office: natasha@wineintelligence.com or Stephanie Duboudin, Australia Country manager, based in Melbourne: Stephanie@wineintelligence.com
- Portraits single-user licence =AUS $4000 – £2500 – 3.100 euros
- Landscapes single-user licence = AUS $5000 – £3000 – 3.700 euros
Facebook: The US wine future?
Friday, February 4th, 2011
Status update from US wine consumers: Facebook is the most popular online source when searching for and sharing wine information (source: the Internet and Social Media report, Northeastern USA).
Hunter Valley heaven
Friday, February 4th, 2011Brian Howard, Associate Director, reports on his travels in Australia
As some of you will be aware, I have stepped back from day-to-day operations at Wine Intelligence, and will now occupy a more free-form, roving brief for the company. So what better way to mark the next chapter of my Wine Intelligence career – one that I hope will involve fewer late nights slaving over a hot laptop and more warm evenings with a crisp Albarino in hand – than a series of observations about wine tourism in general and Australia’s revered Hunter Valley.
(more…)
