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A Question of Destination

How to tackle the tricky challenge of allocating scarce marketing resources among export markets

April 2015

Happy Sisterhood Day


Baileys strikes an emotional chord with Chinese women by playing the BFF card

Nudging consumers to do good, Swedish style

Pod 1

How Systembolaget reach ecological targets

October 2013

Retro remains hot

Retro bottles
The hunger for tradition, heritage and the reassurance of simpler times shows no signs of abating in wine. . . .and lots of other places.

May 2013

Five things to consider when writing your export strategy

High growth emerging and new emerging markets
An upgraded market model, plus some hard questions to ask yourself about where to allocate resources.

April 2013

Wine tourism – Australia’s model investment

Enjoying the vineyard
The feelgood experience at the cellar door can have a measurable effect on wine sales, long after the tourists have gone home.

The great wall of unanimity

Personification in China
Chinese consumers are famous for their reluctance to openly disagree with others in group discussions – which presents problems for those of us doing qualitative research.

February 2013

Who do you trust?

Choice Cues
Choice CuesWhen it comes to wine, it is apparently those you know rather than those in the know.

January 2013

Tips to convert wine window shoppers into buyers

Wine shelf
He is eyeing up the wine shelf. But how do you convert this “browser” into a “buyer”?

More Russian alcohol advertising bans

Incumbents set to benefit as Russian alcohol advertising ban extended to print.