Latest News

Eco matters

eco matters

Wines made using organic, biodynamic and sustainable practices are becoming better known, but consumer confusion persists

The choice monster

shutterstock_532274260

Proliferation of options in consumer goods is a fact of 21st century life, but is it a good thing?

October 2017

Marking your territory

shutterstock_283361957

Regions the world over know the value of establishing “territory brands” – but to do so they need a coherent agreed strategy

September 2017

Does wine tourism boost sales?

wine tourism

Evidence from Friuli Venezia Giulia suggests that tourism can create a legion of ambassadors for a region’s wine offering

August 2017

From a land down under

IMG_0596-160x240

A radical overhaul of alcohol taxation and innovative packaging design could have a deep and lasting impact on the Australian wine market

July 2017

Back to reality

LHJ 150x150

A few reasons to challenge accepted wisdom on Millennials and the wine category

April 2017

Flavour of the age

Varietal NZ Thumbnail 1

As we grow older, so our tastes in wine change – or at least how we like to describe them

March 2017

Your brand is unique. Does anyone care?

FF

The legacy of Andrew Ehrenberg is haunting brand managers in all categories – and wine is no exception.

February 2017

Social media’s disappointing numbers game

Reach

Businesses are pouring resources into social media content – but is it worth it?

December 2016

Mature correlations

shutterstock_372880990-150x150

Marketers’ obsessions with youth may be premature, at least in some markets

Pages: 123

Contact Us

Fields marked with an * are required