Latest News

Great expectations

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For all our industry’s efforts at improving wine quality, the secret of success may be found inside a consumer’s brain

December 2015

Miracle in the wine aisle

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Despite prophesies of doom, some brands seem to be doing quite well in the UK supermarket channel

July 2015

A Question of Destination

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How to tackle the tricky challenge of allocating scarce marketing resources among export markets

April 2015

Happy Sisterhood Day

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Baileys strikes an emotional chord with Chinese women by playing the BFF card

Nudging consumers to do good, Swedish style

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How Systembolaget reach ecological targets

October 2013

Retro remains hot

Retro bottles
The hunger for tradition, heritage and the reassurance of simpler times shows no signs of abating in wine. . . .and lots of other places.

May 2013

Five things to consider when writing your export strategy

High growth emerging and new emerging markets
An upgraded market model, plus some hard questions to ask yourself about where to allocate resources.

April 2013

Wine tourism – Australia’s model investment

Enjoying the vineyard
The feelgood experience at the cellar door can have a measurable effect on wine sales, long after the tourists have gone home.

The great wall of unanimity

Personification in China
Chinese consumers are famous for their reluctance to openly disagree with others in group discussions – which presents problems for those of us doing qualitative research.

February 2013

Who do you trust?

Choice Cues
Choice CuesWhen it comes to wine, it is apparently those you know rather than those in the know.

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