Latest News

Festivals and wine brands: how to chase and capture Millennials’ imaginations

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Millennials can be a tough crowd, but perhaps festivals offer an opportunity for wine brands to make their mark on the minds of this most elusive of demographics.

July 2016

Seeds of success

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What can innovators do to break down a consumer’s natural distrust of the new?

May 2016

Are we really that bad at innovation?

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Our observations show that the wine industry is full of new ideas, but consumers often aren’t interested

March 2016

Great expectations

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For all our industry’s efforts at improving wine quality, the secret of success may be found inside a consumer’s brain

December 2015

Miracle in the wine aisle

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Despite prophesies of doom, some brands seem to be doing quite well in the UK supermarket channel

July 2015

A Question of Destination

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How to tackle the tricky challenge of allocating scarce marketing resources among export markets

April 2015

Happy Sisterhood Day

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Baileys strikes an emotional chord with Chinese women by playing the BFF card

Nudging consumers to do good, Swedish style

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How Systembolaget reach ecological targets

October 2013

Retro remains hot

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The hunger for tradition, heritage and the reassurance of simpler times shows no signs of abating in wine. . . .and lots of other places.

May 2013

Five things to consider when writing your export strategy

High growth emerging and new emerging markets
An upgraded market model, plus some hard questions to ask yourself about where to allocate resources.

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