Latest News

Does wine tourism boost sales?

wine tourism

Evidence from Friuli Venezia Giulia suggests that tourism can create a legion of ambassadors for a region’s wine offering

August 2017

From a land down under


A radical overhaul of alcohol taxation and innovative packaging design could have a deep and lasting impact on the Australian wine market

July 2017

Back to reality

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A few reasons to challenge accepted wisdom on Millennials and the wine category

April 2017

Flavour of the age

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As we grow older, so our tastes in wine change – or at least how we like to describe them

March 2017

Your brand is unique. Does anyone care?


The legacy of Andrew Ehrenberg is haunting brand managers in all categories – and wine is no exception.

February 2017

Social media’s disappointing numbers game


Businesses are pouring resources into social media content – but is it worth it?

December 2016

Mature correlations


Marketers’ obsessions with youth may be premature, at least in some markets

September 2016

Introducing Wine Intelligence’s first omnibus trade interview programme


Ask trade experts your questions.

August 2016

Festivals and wine brands: how to chase and capture Millennials’ imaginations

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Millennials can be a tough crowd, but perhaps festivals offer an opportunity for wine brands to make their mark on the minds of this most elusive of demographics.

July 2016

Seeds of success

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What can innovators do to break down a consumer’s natural distrust of the new?

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