Latest News

Flavour of the age

Varietal NZ Thumbnail 1

As we grow older, so our tastes in wine change – or at least how we like to describe them

March 2017

Your brand is unique. Does anyone care?


The legacy of Andrew Ehrenberg is haunting brand managers in all categories – and wine is no exception.

February 2017

Social media’s disappointing numbers game


Businesses are pouring resources into social media content – but is it worth it?

December 2016

Mature correlations


Marketers’ obsessions with youth may be premature, at least in some markets

September 2016

Introducing Wine Intelligence’s first omnibus trade interview programme


Ask trade experts your questions.

August 2016

Festivals and wine brands: how to chase and capture Millennials’ imaginations

4LZRZTD1MC (2) (600x600)

Millennials can be a tough crowd, but perhaps festivals offer an opportunity for wine brands to make their mark on the minds of this most elusive of demographics.

July 2016

Seeds of success

Sunflower seeds b-w (600x600)

What can innovators do to break down a consumer’s natural distrust of the new?

May 2016

Are we really that bad at innovation?

JuP (shutterstock) (600x600)

Our observations show that the wine industry is full of new ideas, but consumers often aren’t interested

March 2016

Great expectations

shutterstock_260533109 (400x267)

For all our industry’s efforts at improving wine quality, the secret of success may be found inside a consumer’s brain

December 2015

Miracle in the wine aisle


Despite prophesies of doom, some brands seem to be doing quite well in the UK supermarket channel

Pages: 12

Contact Us

Fields marked with an * are required