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The other ‘4Ps’ of Italian wine

Vinitaly

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco and […]

February 2018

Il boom dei vini naturali

Italy Natural Wines

Italy has embraced the sustainable wine movement more strongly than any other major production country, according to Pierpaolo Penco, Wine Intelligence Italy Country Manager

January 2018

Press release: Sparkling wine enjoying long-term growth in Italy, according to new report by Wine Intelligence

Sparkling Wine in the Italian Market 2018 (IT)

For Immediate Release: 19 January 2018 This first Wine Intelligence report on the Italian sparkling wine market, written in Italian, finds that sparkling wine is enjoying long-term growth in Italy.  This trend is largely driven by the prevalence and popularity of Prosecco. […]

Sparkling Wine in the Italian Market 2018

Sparkling Wine in the Italian Market 2018 (IT)

In this first Wine Intelligence 74-page report on the Italian sparkling wine market, written in Italian, we look into the consumption behaviour and perception of different sparkling wine types of around 31.6 million Italians (around 64% of the adult population), who have […]

The rise of digital and other takeaways from Wine2Wine in Italy

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Pierpaolo Penco, Wine Intelligence’s Country Manager for Italy, shares his perspective on the latest industry developments as showcased at Italy’s annual wine business forum

September 2017

Does wine tourism boost sales?

wine tourism

Evidence from Friuli Venezia Giulia suggests that tourism can create a legion of ambassadors for a region’s wine offering

July 2017

Vinitrac® Sparkling Italia 2017

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Ad Agosto, sara’ lanciato il primo sondaggio sul mercato italiano delle bollicine

December 2015

Dolce vitality?

Italy

Italian wines are undergoing a renaissance. Does the industry have the structure to sustain it?

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