February 2013

Let’s hear it for the girls

Girl Power
Far from being an empty pop slogan, Girl Power is an international trend which marketers need to grasp in more than a tokenistic way.

January 2013

New trends, old instincts and the impact on alcoholic drinks

New Trends
We have identified nine key global cultural trends that will shape the future of the global marketplace for alcoholic beverages.

What happens when the wine runs out?

Vineyard
It’s clear that 2013 will not be the year of the bargain wine.

How wine can fit into a New Year’s resolution

Wine-and-Fruit
Consumers are more interested than ever in wellbeing – one of the global consumer trends for 2013.

December 2012

There’s a future in the past

Camera
The Lomography phenomenon shows that consumers can take inspiration from old ideas as well as new ones – and it’s all part of a global trend.

Wine and tablets: A potent combination

Couple-drinking-wine-while-looking-at-an-Ipad
The increased use of hand-held computing devices like iPads could be good news for online sales.

November 2012

Thinking outside the box

Wine_BagInaBox
The UK could potentially buy more BIB wine, but only if producers address some important questions about image and value.

Let’s get this clear: consumers want transparency

Dominos ticker in Times Square
You can run, but you can’t hide, from some increasingly awkward questions. Transparency, one of the global consumer trends for 2013.

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