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Workshopping the future

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Uber-ising the wine order in a bar to Vinstant wine capsules: some notable ideas from this year’s Wine Intelligence Trends Workshop tour

April 2016

The size problem

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Why should wine still be sold in a 75cl bottle?

Nowhere to hide

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As consumers increasingly see straight through spin, genuine transparency has become the answer for today’s businesses.

The special one

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For some customers, even the very best won’t suffice. If everybody else has exactly the same thing, is quality in itself really enough?

Living the high life

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With our 2016 Global Consumer Trends workshops fast approaching, we explore two different sides of the ‘Upgrade’ trend

March 2016

Freedom from choice


How options-overload is driving a trend towards perfection in simple, focused products.

February 2016

Playing the game of life

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If the Instant trend is all about immediacy and freeing up time for the things that we enjoy, what are we doing with all the time we are saving?

January 2016

Just can’t wait


Want consumers to care about your products in 2016? Make them instantly available, and disarmingly honest

December 2015

The look of lux

Ice Bucket

Wine is creating a reward ladder for its consumers through packaging cues. Is this a good thing?

July 2015

It’s personal

In a world of digital distance, old fashioned communication matters more
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