Latest News

Playing the game of life

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If the Instant trend is all about immediacy and freeing up time for the things that we enjoy, what are we doing with all the time we are saving?

January 2016

Just can’t wait

Trends

Want consumers to care about your products in 2016? Make them instantly available, and disarmingly honest

December 2015

The look of lux

Ice Bucket

Wine is creating a reward ladder for its consumers through packaging cues. Is this a good thing?

July 2015

It’s personal

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In a world of digital distance, old fashioned communication matters more

June 2015

Hemingway would approve

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Will the fusion drinks trends in bars translate into a positive generational shift for Port and Sherry?

Curating luxury

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Three brand stories in a short walk down Piccadilly

April 2015

The sense of it

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As technology puts distance between us and the real world, consumers increasingly value getting up close and personal with products and experiences

March 2015

I want it now

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How the “Instant” trend is changing how we eat and drink

Custom in practice

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Brands are falling over themselves to help us realise our need to personalise our surroundings

Into the Activate groove

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What a new music platform can teach us about developing meaningful consumer engagement
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