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The ProWein Experience


The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage.

Germany Label Design 2018

Germany Label Design 208

First impressions are always important, and this is definitely true when it comes to wine labels. Consumer choice can be significantly influenced by what the label you put on your wine says about the type, quality and heritage of your product – […]

February 2018

Wine Intelligence at ProWein 2018


This year, Wine Intelligence will be leading four seminars at ProWein Düsseldorf 2018 — three in English and one in German. We will delve into the latest issues in the wine trade to debunk myths and reveal hidden truths. Wine Intelligence has a unique blend […]

October 2017

Germany Landscapes 2017

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This 87-page report is the result of our ongoing Vinitrac® quantitative survey of regular wine drinkers in Germany and in-depth trade interviews with local industry experts. Drawing on market experience and secondary sources to support our detailed analysis of how the market […]

August 2017

Chinese wine lovers snub screwcap, for now – Decanter


Another article on Wine Intelligence’s research into closures (natural cork, synthetic cork and screwcap) comes from Decanter journalist Andrziej Binkiewicz. Picking up on the distinctive differences between our key markets – Australia, China, Germany, the UK and US – the article highlights […]

China prefers corks for wine, UK don’t mind – Sino


Sino Spectrum, a London-based radio station bringing together the UK and China, also leads with a story based on Wine Intelligence’s insights into wine closures. Our multi-market research allows us to draw comparisons between Chinese wine drinkers (much more concerned about natural cork […]

May 2017

Announcing the Vinitrac® July 2017 wave


Talk to 360 million wine drinkers around the world

March 2017

Wine Intelligence at ProWein Düsseldorf 2017


On Monday and Tuesday, March 20th & 21st, Wine Intelligence will lead two invitation-only client briefings at ProWein Düsseldorf 2017. Speakers Juan Park (Monday) and Richard Halstead (Tuesday) will delve into the latest hot-button issues in the wine trade, debunking myths and revealing hidden truths.

November 2016

Why are brands worth investing in?

Germany Branding

To help think about this question, I have been spending more time in the duty free shop at airports. At Frankfurt Duty Free last week, I could have paid from EUR 10 to EUR 2,700 for my brandy, depending on the brand, […]

July 2016

Germany turns a corner

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After years of trading down, Germany’s wine market seems to be going in the opposite direction.

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