Latest News

Why are brands worth investing in?

Germany Branding

To help think about this question, I have been spending more time in the duty free shop at airports. At Frankfurt Duty Free last week, I could have paid from EUR 10 to EUR 2,700 for my brandy, depending on the brand, […]

July 2016

Germany turns a corner

View over city - 146197334 (600x600)

After years of trading down, Germany’s wine market seems to be going in the opposite direction.

June 2015

Germany: the elevator pitch

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Six talking points that describe where the German wine market is in 2015 – and where it is going

April 2015

The learning web

Germany social media


The internet is becoming an increasingly important tool for teaching German consumers about wine

March 2015

Wine Intelligence and Geisenheim University announce research partnership

Geisenheim logo


Wine Intelligence Ltd and Geisenheim University today announce the signing of a historic research partnership agreement

Is social just local?

social media


Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair