The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage.
Germany Label Design 2018
First impressions are always important, and this is definitely true when it comes to wine labels. Consumer choice can be significantly influenced by what the label you put on your wine says about the type, quality and heritage of your product – […]
Wine Intelligence at ProWein 2018
This year, Wine Intelligence will be leading four seminars at ProWein Düsseldorf 2018 — three in English and one in German. We will delve into the latest issues in the wine trade to debunk myths and reveal hidden truths. Wine Intelligence has a unique blend […]
Germany Landscapes 2017
This 87-page report is the result of our ongoing Vinitrac® quantitative survey of regular wine drinkers in Germany and in-depth trade interviews with local industry experts. Drawing on market experience and secondary sources to support our detailed analysis of how the market […]
Chinese wine lovers snub screwcap, for now – Decanter
Another article on Wine Intelligence’s research into closures (natural cork, synthetic cork and screwcap) comes from Decanter journalist Andrziej Binkiewicz. Picking up on the distinctive differences between our key markets – Australia, China, Germany, the UK and US – the article highlights […]
China prefers corks for wine, UK don’t mind – Sino
Sino Spectrum, a London-based radio station bringing together the UK and China, also leads with a story based on Wine Intelligence’s insights into wine closures. Our multi-market research allows us to draw comparisons between Chinese wine drinkers (much more concerned about natural cork […]
Announcing the Vinitrac® July 2017 wave
Talk to 360 million wine drinkers around the world
Wine Intelligence at ProWein Düsseldorf 2017
On Monday and Tuesday, March 20th & 21st, Wine Intelligence will lead two invitation-only client briefings at ProWein Düsseldorf 2017. Speakers Juan Park (Monday) and Richard Halstead (Tuesday) will delve into the latest hot-button issues in the wine trade, debunking myths and revealing hidden truths.
Why are brands worth investing in?
To help think about this question, I have been spending more time in the duty free shop at airports. At Frankfurt Duty Free last week, I could have paid from EUR 10 to EUR 2,700 for my brandy, depending on the brand, […]
Germany turns a corner
After years of trading down, Germany’s wine market seems to be going in the opposite direction.