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The other ‘4Ps’ of Italian wine

Vinitaly

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco and […]

March 2018

The ProWein Experience

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The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage.

‘The world of wine in 15 years’ time: Key success factors by Wine Intelligence – Wine News Italy

Wine News

BOOM DEL PROSECCO E DEI ROSÉ, L’INVECCHIAMENTO DEL CONSUMATORE MEDIO, L’AVVENTO DELL’ONLINE, IL RUOLO DELLE DONNE: I GRANDI CAMBIAMENTI DEL MONDO ENOICO IN “THE WORLD OF WINE IN 15 YEARS’ TIME: KEY SUCCESS FACTORS” BY WINE INTELLIGENCE During ProWein 2018, Wine News […]

Global decline in per capita alcohol consumption as change sweeps wine world – Harpers

Harpers

Harpers recently reported on Wine Intelligence’s London session of the Brand Power, Innovations and Trends Workshop Series that occurred on the 2nd of March 2018. “Speaking at a London workshop on ‘Trends, Brand Power and Innovation’, coinciding with the release of Wine Intelligence’s first Global Wine […]

February 2018

Wine Intelligence at ProWein 2018

ProWein400x400

This year, Wine Intelligence will be leading four seminars at ProWein Düsseldorf 2018 — three in English and one in German. We will delve into the latest issues in the wine trade to debunk myths and reveal hidden truths. Wine Intelligence has a unique blend […]

January 2018

Wine Intelligence Events: Brand Power, Innovations & Trends Workshop Series 2018

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This global series of workshops will include findings from the Wine Intelligence Global Wine Brand Power Index 2018, our Global Consumer Trends 2018 report and other insights from the global wine and drinks industry. During these workshops, we will consider how the […]

The day after tomorrow: a look into the future of the drinks industry

VinPro Info Day

Last week’s VinPro Day saw CEO Lulie Halstead unveil her ‘six As’ for success in 2030

The rise of digital and other takeaways from Wine2Wine in Italy

Wine2Wine Logo square

Pierpaolo Penco, Wine Intelligence’s Country Manager for Italy, shares his perspective on the latest industry developments as showcased at Italy’s annual wine business forum

November 2017

Fast forward

China workshop

China’s pace of change means wine market business models need to evolve rapidly to keep up

October 2017

Senses working overtime

Barullo doors

Wines of Argentina’s recent Barullo tasting in London made a star of Argentine culture, and revealed some of the challenges facing its winemakers

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