Downloads / Downloads
PRESS RELEASE: Screw-cap acceptance has doubled in 8 years, says new report
November 10th, 2011. This download is filed under Downloads & News & Press ReleasesLIWF 2011 – Global Conversations Highlights
October 20th, 2011. This download is filed under Downloads & Factsheets & Presentations & Reports| LIWF Seminar | Listen to audio | Download presentation | Download factsheet |
| DIGITAL: How does wine feature in the digital conversation? |
Click here to listen to the seminar | Download presentation | Download factsheet |
| LABELS: The secrets behind winning label designs: Appealing to UK and US wine drinkers |
Click here to listen to the seminar | Download presentation | Download factsheet |
| REGIONS: Playing the Region card: profitable perspectives from key international wine markets |
Click here to listen to the seminar | Download presentation | Download factsheet |
| UK Wine Market /WSTA: Where is the UK wine category heading? |
Click here to listen to the seminar | Full presentation available for WSTA members | Download factsheet |
| THE LIWF WHITE PAPER: The US Wine Revolution |
Click here to listen to the session | Download White Paper | - |
| CHINA: What’s your China opportunity? |
Click here to listen to the session | Download presentation | Download factsheet |
| ON-TRADE: Capitalising on wine profit potential in the casual on-trade |
Click here to listen to the session | Download presentation | Download factsheet |
PRESS RELEASE: Strong, defined wine brands may work better in China, according to new report
June 22nd, 2011. This download is filed under Downloads & News & Press ReleasesWhite Paper: Introducing the global wine market evaluation model
March 23rd, 2011. This download is filed under Downloads & NewsA tool to assist investment strategies when planning development in international wine markets
Download full paper in PDF here
Where should you increase or decrease investment in established markets? Which of the newer markets offer the best opportunity for sustainable volume and profit growth for my core offerings and competences? The new Wine Intelligence White Paper outlines some of the strategic questions surrounding investment balance which are facing wine businesses around the world.
Having developed and analysed several different scenarios, our conclusion is that the best approach is to think of markets in 5 stages of evolution. The position of each market represents a balance of demographic, economic, behavioural and attitudinal factors. There is another layer of analysis that is missing: how the characteristics and demands of each segment match up with your organisation’s abilities. If you’d like our support in answering this question, please get in touch.

