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Journey of 1,000 miles

Jiuxian promotion
Wine is slowly becoming a mainstream drink in China, led by the young and educated

Shades of judgement

Bottle colours
How changing the colour of packaging can boost likelihood to buy

June 2015

What’s in a name? Actually quite a lot

naming 1
New Wine Intelligence test confirms the relationship between ease of pronunciation and purchase

Chateau of A Hundred Prices

rui 2
If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu

February 2013

Who do you trust?

Choice Cues
Choice CuesWhen it comes to wine, it is apparently those you know rather than those in the know.