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2017: rewind

top stories

In our last Network News of the year, we take a look at our most influential stories from 2017

November 2017

Eco matters

eco matters

Wines made using organic, biodynamic and sustainable practices are becoming better known, but consumer confusion persists

The choice monster

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Proliferation of options in consumer goods is a fact of 21st century life, but is it a good thing?

March 2017

The loyalty paradox

Man-at-crossroads-150x150

Why our obsession with creating loyal customers may be a fool’s errand

Notes of leather

Australia

Describing a wine’s taste for a mass consumer audience is a tricky task – is it worth it?

November 2016

Turning point?

Give and take

America’s voters have opted for a very different future. Their attitude to wine seems to be changing too.

July 2015

Journey of 1,000 miles

Jiuxian promotion
Wine is slowly becoming a mainstream drink in China, led by the young and educated

Shades of judgement

Bottle colours
How changing the colour of packaging can boost likelihood to buy

June 2015

What’s in a name? Actually quite a lot

naming 1
New Wine Intelligence test confirms the relationship between ease of pronunciation and purchase

Chateau of A Hundred Prices

rui 2
If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu
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