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Eco matters

eco matters

Wines made using organic, biodynamic and sustainable practices are becoming better known, but consumer confusion persists

The choice monster

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Proliferation of options in consumer goods is a fact of 21st century life, but is it a good thing?

March 2017

The loyalty paradox

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Why our obsession with creating loyal customers may be a fool’s errand

Notes of leather

Australia

Describing a wine’s taste for a mass consumer audience is a tricky task – is it worth it?

November 2016

Turning point?

Give and take

America’s voters have opted for a very different future. Their attitude to wine seems to be changing too.

July 2015

Journey of 1,000 miles

Jiuxian promotion
Wine is slowly becoming a mainstream drink in China, led by the young and educated

Shades of judgement

Bottle colours
How changing the colour of packaging can boost likelihood to buy

June 2015

What’s in a name? Actually quite a lot

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New Wine Intelligence test confirms the relationship between ease of pronunciation and purchase

Chateau of A Hundred Prices

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If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu

February 2013

Who do you trust?

Choice Cues
Choice CuesWhen it comes to wine, it is apparently those you know rather than those in the know.

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