China’s imported wine market is evolving thanks to burgeoning numbers of younger, less involved wine drinkers who buy wine at entry-level prices
Last year 100 million Chinese went abroad as tourists. Here are our thoughts on what wine businesses can do to build their connection with this new audience.
Baileys strikes an emotional chord with Chinese women by playing the BFF card
The Middle Kingdom is now leading the way in some consumer trends
What the gigantic retail frenzy that is China’s Single’s Day tells us about how consumer motivations are changing
Learnings from the Wines of Chile online community
Shanghai’s gleaming shopping malls are temples to luxury consumption. Only one thing is missing: customers.
Falling retail prices for traditional gifts – including wine – are giving Chinese consumers a particularly happy Mid-Autumn Festival
Brands need to help consumers navigate choices, to reassure and resonate, and to get them to feel a sense of closeness and social superiority