Learnings from the Wines of Chile online community
Shanghai’s gleaming shopping malls are temples to luxury consumption. Only one thing is missing: customers.
Falling retail prices for traditional gifts – including wine – are giving Chinese consumers a particularly happy Mid-Autumn Festival
Brands need to help consumers navigate choices, to reassure and resonate, and to get them to feel a sense of closeness and social superiority
Getting your online comms right can be a huge boost to your brand, so long as you can avoid some basic errors
Learn about the 38 million imported wine drinkers in China
Chinese consumers come up with more ways to personalise their world