Latest News

Austerity’s silver lining

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Falling retail prices for traditional gifts – including wine – are giving Chinese consumers a particularly happy Mid-Autumn Festival

August 2014

Four things your wine brand needs to do to win in China

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Brands need to help consumers navigate choices, to reassure and resonate, and to get them to feel a sense of closeness and social superiority

July 2014

Three simple steps to improving your digital marketing in China

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Getting your online comms right can be a huge boost to your brand, so long as you can avoid some basic errors

June 2014

The new Chinese wine drinker

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Learn about the 38 million imported wine drinkers in China

May 2014

The Selfie obsession in China

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Chinese consumers come up with more ways to personalise their world

March 2014

Talking points memo: wine in China

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Our latest commentary on the fluctuating fortunes of wine in the Middle Kingdom

February 2014

Horse on a high wire

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Could this be the year of the Chinese consumer?

December 2013

Can you afford to play Chinese trademark roulette?

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Wine businesses are still risking their future by failing to protect their brand names in China