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Riding the Aussie wave in China

Chiense wine

Imported wine consumption continues to rise in China with strong-performing Australian wine, according to the Wine Intelligence China Landscapes 2018 report

June 2018

China Landscapes 2018

China Landscapes

The latest Wine Intelligence report on the Chinese wine market – China Landscapes 2018 – provides an overview of the consumption behaviour and attitude towards wine among Chinese urban upper-middle class imported wine drinkers, as well as the latest trends observed by […]

The six wine shifts affecting Asia

Vinexpo Hong Kong Logo 2018

Wine Intelligence Research Director Chuan Zhou reflects on his recent experience at Vinexpo Hong Kong where he presented on future trends for wine in key Asian markets

March 2018

Industry ferment: US wine industry crushed over tariffs – BBC News


Natalie Sherman, a business reporter for BBC based in New York, recently published an article on how ‘the US and China have exchanged threats to impose tariffs on billions of dollars worth of products, including American wine’, quoting Wine Intelligence Research Director […]

February 2018

Sparkling Wine is Popping the Chinese Preference for Red – Jing Daily

Jing Daily - China

Jing Daily, ‘the leading digital publication on luxury consumer trends in China’, recently reported on the first Wine Intelligence Sparkling Wines in the Chinese Market 2018 report stating that sparkling wines may be overtaking the popularity of red wine in the country. […]

Wine Intelligence predicts bright future for sparkling in China – Harpers


Lisa Riley at Harpers reported findings from the Sparkling Wine in the Chinese Market 2018 report published in February 2018, particularly that Chinese consumers may be beginning to overlook traditional stereotypes that have held back sparkling wine consumption in the past. “The […]

Sparkling Wine in the Chinese Market 2018

Sparkling Wine in the Chinese Market 2018

The sparkling wine category in China is extremely small compared to the still wine category. While Germany consumes five bottles of still wine for every bottle of sparkling wine, China consumes 100 bottles of still wine for every bottle of sparkling wine. […]

Can China fizz?

Toast thumbnail

Traditional stereotypes have held back sparkling wine in China – but consumer views are changing  China still hasn’t quite found a taste for bubbly – but what might happen if it did? Globally, the sparkling wine category continues to grab headlines and […]

November 2017

Ready to pop?


Sparkling wine has not made the same impact on China’s drinking habits, but that may be about to change

Fast forward

China workshop

China’s pace of change means wine market business models need to evolve rapidly to keep up

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