Latest News

East meets wild west

Shanghai skyline from Pudong

We report back first-hand with the latest on China’s ever-advancing landscape

August 2015

Who Will Buy “Masstige” Wines in China?

Masstige brands have great potential to create excitement among the new generation of wine drinkers in China

July 2015

Journey of 1,000 miles

Jiuxian promotion
Wine is slowly becoming a mainstream drink in China, led by the young and educated

June 2015

Chateau of A Hundred Prices

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If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu



May 2015

And so a revolution begins


China’s imported wine market is evolving thanks to burgeoning numbers of younger, less involved wine drinkers who buy wine at entry-level prices

Does travel broaden the palate?


Last year 100 million Chinese went abroad as tourists. Here are our thoughts on what wine businesses can do to build their connection with this new audience.

April 2015

Happy Sisterhood Day


Baileys strikes an emotional chord with Chinese women by playing the BFF card

February 2015

Chinese New Year edition

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The Middle Kingdom is now leading the way in some consumer trends

November 2014

Happy, single, and spending


What the gigantic retail frenzy that is China’s Single’s Day tells us about how consumer motivations are changing
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