Latest News

China learns to sip

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The traditional down-in-one “ganbei” is giving way to a more sedate form of social drinking

February 2016

Happy New Deal

International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated last week to usher in the Year […]

November 2015

East meets wild west

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We report back first-hand with the latest on China’s ever-advancing landscape

August 2015

Who Will Buy “Masstige” Wines in China?

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Masstige brands have great potential to create excitement among the new generation of wine drinkers in China

July 2015

Journey of 1,000 miles

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Wine is slowly becoming a mainstream drink in China, led by the young and educated

June 2015

Chateau of A Hundred Prices

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If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu

中国葡萄酒消费者细分2015

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中国的进口葡萄酒市场正在不断发展和进化,消费主力正在从传统的高端名庄爱好者向年轻的、参与度较低并购买“入门级别”葡萄酒的一般消费者转移。

May 2015

And so a revolution begins

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China’s imported wine market is evolving thanks to burgeoning numbers of younger, less involved wine drinkers who buy wine at entry-level prices

Does travel broaden the palate?

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Last year 100 million Chinese went abroad as tourists. Here are our thoughts on what wine businesses can do to build their connection with this new audience.

April 2015

Happy Sisterhood Day

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Baileys strikes an emotional chord with Chinese women by playing the BFF card
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