Brazil Routes to Market 2018

Brazil Routes to Market 2018Our first-ever Brazil Routes to Market 2018 report aims to unpick the mysteries of the Brazilian supply chain and investigate the impact that the recent political and economic crisis has had on the wine market. In this report, we reveal what opportunities and tools those who want to compete effectively have at their disposal, what domestic production looks like, the distribution channels and the regional differences in the country.

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Key findings include:
Drawing on data collected from our January 2018 wave of Vinitrac® (the world’s largest ongoing omnibus survey on wine consumer attitudes and behaviours), trade and consumer interviews, secondary sources and market experience, this 69-page report offers a detailed analysis of how the market is performing and includes mid- to long-term factors impacting the wine business as well as input from nine of the leading thinkers within the Brazilian wine market.

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