For 6 million consumers in the UK, Champagne is more than just a seasonal drink...
The Champagne category in the UK market was worth nearly £750m in 2007 - and as a comparatively seasonal product, Christmas has always been a key focus for sales. However, our research in the UK has identified a core group of around 6 million consumers (approximately 1/3 of all Champagne buyers) who buy Champagne at least 3 times a year.
This report focuses on these frequent Champagne buyers and explores the occasions for which they buy Champagne - and how much they are willing to pay in both the off and on-trade. It also provides brand health measures for these core Champagne consumers.
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