Jean-Philippe Perrouty – Research Director

Jean-Philippe brings a wealth of expertise in wine industry analysis.

He holds a PhD in wine marketing from the Agronomic Engineer School of Montpellier where he was a lecturer in wine marketing and accountancy for five years before joining Wine Intelligence. He specialises in conjoint analysis methodologies, which can be used to forecast market shares and to evaluate brand price sensitivity. He has published several academic papers on the use of such methodology in investigating wine consumer behaviour, notably at the French Marketing Association conferences and at the Wine Marketing Symposium in Sonoma.

Jean-Philippe developed his passion for wine spending time in Corbieres, where his family make wine.

Additional languages: French