Andrea Williams – Associate Qualitative Director

Andrea is a widely respected qualitative research specialist with 20 years experience in the field. She was formerly Head of Qualitative Consumer & Business Research at Martin Hamblin GfK and prior to this, Director of Qualitative Research at RDSi.

With a strong background in Consumer and B2B research, she brings a wealth of experience in consumer motivational studies, shopper research, brand development, packaging design and communications development. For the past 5 years Andrea has worked closely with Wine Intelligence on qualitative research methods and has been involved in many high profile client engagements for the company both in the UK and overseas. She contributes expertise in a range of creative techniques and methodologies to Wine Intelligence projects.

Andrea is a member of the Market Research Society and AQR and is an occasional speaker and tutor for the MRS and AQR. She combines her work with Wine Intelligence with her own independent research consultancy.