Sparkling Report Series now available – Press Release
September 3rd, 2010
US sparkling wine market still a “work in progress” for European producers
September 3rd, 2010Cava may be mega- business throughout much of Europe, and Prosecco may be winning new friends in UK (Wine Intelligence Vinitrac® July 2010), but both these European flagships of the sparkling wine category are still very much work in progress in the biggest developed market, the USA.
Our new report on Sparkling wine in the US - part of the latest Wine Intelligence report series on Sparkling Wine across five markets (other reports available are Canada, Denmark, Japan, and UK) – show a market that has clearly become more frugal as a result of the financial meltdown of 2 years ago. Read the rest of this entry »
See ya Chardy, G’day Savvy
September 2nd, 2010A piece of data crossed my desk the other day that represented something of a landmark. For years wine drinkers in Australia (and in a lot of other countries) have been in love with Chardonnay, myself included. In fact, the Australian wine industry practically invented the modern Chardy – big, oaky, bold, consistent – and it sort of went without saying that the Australians themselves would be the biggest fans of it.
However it looks as if white wine tastes, already moving away from these heavier oaked styles in other consumption markets, have also fundamentally changed Down Under. For the first time, more Australians say they’re drinking Sauvignon Blanc (65% of all monthly wine drinkers) compared with Chardonnay (64%) (source: Wine Intelligence Vinitrac® Australia, July 2010). Read the rest of this entry »
Shifting Styles: Rosé and Prosecco driving long term change in drinking patterns
September 2nd, 2010Despite all the noise about new styles of wine available, consumers tend to be slow to change their basic style preferences – a red wine drinker is unlikely to suddenly switch to white, and vice versa.
However over time we can see that wine drinking tastes are changing. In the UK and the USA, for which we have consistent tracking data going back to 2007, we can observe some of the behavior changes that have taken place over the past 3 years. The more ticklish – but interesting – questions are: what impact do these trends have on future consumption, and what are the implications for producers? Read the rest of this entry »
Wine Intelligence is now hiring – Marketing Manager
September 1st, 2010We are looking for a Marketing Manager to join our busy team. For more information and to apply please download the job description:
A taste of Sweden – Skål!
August 19th, 2010I’m sitting in my small hotel room in Stockholm, still surprised at what a wine culture shock this trip has been for me. The contrast with the UK wine market – the one I know best – could not be more complete. Read the rest of this entry »
Asking the way: Why recommendation in-store continues to dominate in Japan
August 18th, 2010Erika Neudorf, Senior Project Executive, shares some insights from her recent trip to Tokyo.
Erika Neudorf, Senior Project Executive
Whilst navigating my way around Tokyo and its wine stores last week, I was consistently struck by the friendly and gracious nature of the Japanese people. As always when travelling to conduct qualitative research on behalf of Wine Intelligence, I visited many different types of wine stores, with the aim of reminding myself how consumers here are confronted with a wine offer – what do they get to choose from? My reflection: wine advice is sought and given almost as freely and graciously as directions to lost tourists. Read the rest of this entry »
Who really is drinking wine in Asia?
August 18th, 2010
Maarten Claessen, Research Analyst
Before we can both size and report on wine markets in Asia, we must take a step back and consider how we define wine itself. In established and Western markets, ‘wine’ would widely be considered to be fermented grape juice. In France, the UK, and Australia for example, grape-based wine accounts for almost 100% of all wine consumed. This is not the case for emerging East-Asian wine markets: in South Korea, China and Japan, rice wine (e.g. Sake) and other wine beverages (fruit wine, etc.) make up the bulk (75-90%) of wine consumed. The result is that East-Asian still light wine drinkers need to be reached in different ways to those in established markets.
At Wine Intelligence, in order to understand consumers of grape-based wine, we need to first of all know who they are. We do this by running calibration studies in each market, enabling us to define how many adults are drinking grape-based wine and who these people are. Read the rest of this entry »
A glass of red before bed: why Chinese women are embracing red wine
August 17th, 2010
Jenny Li, Research Analyst at Wine Intelligence
My mum, who lives in central china and rarely indulged in an alcoholic drink, has recently developed a daily drinking habit: a glass of red wine every evening before bed. Rest assured, she is not a budding alcoholic, but a new recruit of the growing Chinese trend of women wine drinkers. Read the rest of this entry »
Aussie Baby Boomers Buy Wine Over Beer Boosting Wine Sales
August 16th, 2010Article published on Winedealsworldwide.com
While Australia has more drinkers who buy wine than any other Western country, Aussie baby boomers are driving wine sales growth, not young consumers as once thought, says an industry researcher.
CEO of Wine Intelligence, Lulie Halstead, said older drinkers in Australia are moving away from traditional beer and spirits to wine. “There’s a misnomer within the wine industry that it’s younger consumers that are driving all of market growth,” she said at a wine industry conference. Read the rest of this entry »
