The feelgood experience at the cellar door can have a measurable effect on wine sales, long after the tourists have gone home.
The great wall of unanimity
Chinese consumers are famous for their reluctance to openly disagree with others in group discussions – which presents problems for those of us doing qualitative research.
Five key factors for success in the Brazilian wine market
Brazilians drink wine like never before and are keen to learn more, however targeting consumers is not without challenges.
Meet the Mavericks: Wine Intelligence Symposium @LIWF
We know the UK wine industry is in crisis. Successive duty increases, increased supermarket buyer power and adverse currency movements have conspired to eliminate meaningful returns from selling wine in the UK market.