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Book your place at the seminars here
TUESDAY 6TH MARCH – CCD DÜSSELDORF CONGRESS CENTRE SOUTH, ROOM 7, ON THE DÜSSELDORF EXHIBITION FAIRGROUNDS
09:00-09:45am “5 things you need to know about doing business in China, Japan and South Korea”
What is it about?
Asia is a challenging place to sell wine – but also an exciting and fast growing opportunity. This seminar
features the latest insights about trends and consumer behaviour from the wine markets of China,
Japan and South Korea.
features the latest insights about trends and consumer behaviour from the wine markets of China,
Japan and South Korea.
Brought to you by:
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| Richard Halstead Chief Operating Officer |
Maria Troein Project Manager |
Key questions to be addressed:
• What makes China, Japan and South Korea similar and distinctive from each other?
• What motivates consumers in these three markets to drink wine?
• What influences consumers’ wine preferences?
• How do cultural differences impact wine branding?
• How do consumers utilise social media to engage with the wine category?
• What motivates consumers in these three markets to drink wine?
• What influences consumers’ wine preferences?
• How do cultural differences impact wine branding?
• How do consumers utilise social media to engage with the wine category?
10:00-10:45 “How to market wine as a luxury product”
What is it about?
Beyond the exclusive world of fine wine, perceptions of luxury in wine are
complex and emotive. With an introduction provided by Richard Halstead, Chief
Operating Officer of Wine Intelligence, join our panel to learn how to leverage
the idea of luxury in the wine category.
In a panel moderated by Tim Atkin, award-winning wine writer and Master of Wine
which includes:
Prof. Michael Beverland, Professor in Marketing at the University of Bath and
author of Building Brand Authenticity: 7 Habits of Iconic Brands
Marian Kopp, Managing Director & President of Deutsches Weintor eG – one of Germany’s leading premium wine cooperatives,
located in the Pfalz region
Hermann Stöckmann, Smart Wines
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| Tim Atkin, MW | Prof. Michael Beverland | Marian Kopp | Hermann Stöckmann |
Key questions to be addressed:
• What is luxury in the world of wine?
• How is the definition changing?
• Can new players position themselves as luxury brands?
• Can wine remain “luxurious” in a value-seeking climate?
• How is the definition changing?
• Can new players position themselves as luxury brands?
• Can wine remain “luxurious” in a value-seeking climate?
11:00-11:45: “Wine and the digital conversation”
What is it about?
We all know that if you want to reach wine consumers in today’s world, you have to be active in the online and social media channels – or do you? Join us for a lively debate on the present and future of the digital wine conversation. After an introduction by Maria Troein, Project Manager at Wine Intelligence, our panel will discuss what the digital conversation means for the world of wine today, and where new technology and new platforms will take us tomorrow.
Our panel includes:
Mike Paul, wine business consultant, and business management and marketing mentor at Wineskills
André Ribeirinho, Founder and CEO of Adegga.com, an online wine recommendation service that helps people choose wine and Chief Evangelist at AVIN – a unique code for each wine
Michael W. Pleitgen, wine marketing consultant, founder of Weinakademie Berlin
Dirk Würtz, German winemaker and wine blogger, former winemaker at Robert Weil Estate, and author of “Würtz-Wein-Blog,” and production manager at VdP-Estate Balthasar Ress/Hattenheim
Michael W. Pleitgen, wine marketing consultant, founder of Weinakademie Berlin
Dirk Würtz, German winemaker and wine blogger, former winemaker at Robert Weil Estate, and author of “Würtz-Wein-Blog,” and production manager at VdP-Estate Balthasar Ress/Hattenheim
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| Mike Paul | André Ribeirinho | Michael W. Pleitgen | Dirk Würtz |
Key questions to be addressed:
• In 10 years time, will we be laughing or crying over our social media investments?
• What works? What types of activities are translating the conversation into sales?
• What’s the future? What new platforms or technologies hold the most promise?
Book your place for this seminar and other Wine Intelligence ProWein events here
And join us afterwards to celebrate our 10th birthday!
Our ProWein Seminar Programme will conclude with a drinks reception in celebration of our 10th year in business in 2012.
Details: 12 – 12:45pm. Same location as our seminars above. Please RSVP to 10@wineintelligence.com
This will be the first in a series of 10 events, which we are hosting between March and November in locations across Europe, Asia, North and South America, to mark our 10th birthday.
