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Archive for January, 2012
Catarina Vicente, Marketing Manager, and Henri Sizaret, VP Marketing, Symington Family Estates
Wednesday, January 25th, 2012“We had the pleasure of working with Wine Intelligence for the first time in 2011. The UK Consumer Research that Wine Intelligence has developed for our company has been key to understand and develop consumers and shoppers insights to then define well-grounded brand strategies. We were really pleased with how the work developed and impressed by their professionalism, flexibility and knowledge of the UK Wine Market.”
PRESS RELEASE: Wilhelm Lerner to merge Wine-Networks with Wine Intelligence
Wednesday, January 18th, 2012Wilhelm Lerner – Associate Director, Country Manager – Germany
Tuesday, January 17th, 2012
Wilhelm is the Country Manager for Germany, Austria and Switzerland and is responsible for the coordination of research projects and business development in these markets.
Wilhelm has over 20 years of wine marketing experience working for Segnitz import in Germany, Newton Vineyards in California and numerous projects for the wine industry with Wine-Networks a marketing consultancy he founded in 2001.
In addition to his strong involvement in the wine industry, Wilhelm can draw on a broad and comprehensive competence base from his position as partner of Arthur D. Little, leading global management consultancy, where he is responsible for the competence centres of consumer goods and strategy & organisation in Central Europe.
He holds a degree as Engineer in Winemaking and Viticulture from the Fachhochschule Wiesbaden/Geisenheim and an MBA from the University of San Francisco with specialisation in wine marketing.
Additional languages: German 
We are recruiting – Winter Intern for Early 2012
Monday, January 16th, 2012Wine Intelligence is recruiting for a new intern. Our interns are deployed on a wide variety of tasks, ranging from research project work through to marketing activities and internal systems projects. We typically expect our interns to stay around 12 weeks, though this is flexible and dependent on the circumstances. Interns can be students, including those who need work placement experience as part of an academic course. They can also be people already in work, or looking for work, who are looking to understand the wine industry better from a business point of view. Some of our previous interns have gone on to become employees of Wine Intelligence, while others have returned to their studies or have gone on to work elsewhere. While the internship is not a paid position, the company typically makes a contribution towards an individual’s living expenses should the circumstances demand it.
Who we are looking for?
- a strong academic record in the social sciences and/or business studies
- a keen interest in the wine industry from a business point of view
- a high level of fluency in both spoken and written English, and in at least one of the following additional languages: French, German, Italian, Japanese, Korean, Mandarin, Spanish.
Other skills that are beneficial but not essential to the role include:
- experience in marketing, market research or the wine industry
- experience in database and analytical software such as MySQL, SPSS, advanced Microsoft Excel and/or Microsoft Sharepoint.
What you can expect from us?
Wine Intelligence offers a unique opportunity to gain direct experience in the global wine business. In the past 12 months the company has worked in 18 markets, serving clients in virtually every major wine producing area of the world. Interns will have the opportunity to work on a range of in-house and client projects, which will help develop research skills, project management skills, strategic thinking, data analysis, marketing, and the ability to work within high performance teams operating to tight deadlines.
Please send applications, in the form of a CV and covering letter, to Stefanie@wineintelligence.com
ProWein ’12: first stop for our 10th Birthday
Tuesday, January 10th, 2012Wine Intelligence is delighted to be celebrating our 10th birthday next year and we have a busy programme of events lined up to make it a special and celebratory year for us, our clients and industry friends. We’ll be kicking off the birthday celebrations in Germany as part of our ProWein seminar programme on Tuesday, March 6th 2012…
- 9.00 – 9.45: “5 things you need to know about doing business in Asia” – the most interesting insights generated from Wine Intelligence consumer and trade research in China, Japan and South Korea.
- 10.00 – 10.45: “How to market wine as a luxury product” – beyond the exclusive world of fine wine, perceptions of luxury in wine are complex and emotive. Join our panel to learn how to leverage the idea of luxury in the wine category.
- 11.00 – 11.45: “Wine and the digital conversation” – Is the future of wine really online? How will Web 3.0 – when it arrives – change the game? This will be an international debate on the future of wine in the digital conversation.
- 12.00 - 12.45: The Wine Intelligence 10th Birthday celebration reception for our clients and friends
Location: CCD South Room 7
… More details to follow on both ProWein and our 10th birthday celebrations in the New Year!
PRESS RELEASE: US demand for sparkling wine growing, defying economic uncertainty, according to new report
Monday, January 9th, 2012Claire Lorains, Wine Category Manager, Tesco
Tuesday, January 3rd, 2012“Wine Intelligence have been a key part of shaping the new Tesco Wine Customer Segmentation, not only through their own analysis but also working closely with Dunnhumby and our other qualitative agency. The team’s energy and focus on the wine consumer has been invaluable and we have really enjoyed working with everyone at Wine Intelligence.”
