Jenny joined the Wine Intelligence team as a Research Analyst in April 2010 after completing a Masters in Strategic Marketing at Cranfield University. During this Masters programme she focused on  marketing and market research methodologies, and undertook research projects to develop her skills in these areas.

Jenny brings an intense interest in data analysis to the Wine Intelligence team, firmly believing in high-quality research and analysis as a vital and valuable business planning tool. In addition to working on client research projects, Jenny manages the Wine Intelligence Landscapes reports series.

Before going to Cranfield, Jenny studied Human Resource Management in China and still has her family and friends in Haerbin. Importantly, Jenny adds Mandarin to the 10 languages regularly used by the London based Wine Intelligence team.

Jenny holds the WSET Intermediate Certificate in Wine and Spirits and the Market Research Society’s Advanced Certificate.

Additional languages: Mandarin