Archive for July, 2010

Jenny Li – Research Manager

Wednesday, July 7th, 2010

Jenny joined the Wine Intelligence team as a Research Analyst in April 2010 after completing a Masters in Strategic Marketing at Cranfield University. During this Masters programme she focused on  marketing and market research methodologies, and undertook research projects to develop her skills in these areas.

Jenny brings an intense interest in data analysis to the Wine Intelligence team, firmly believing in high-quality research and analysis as a vital and valuable business planning tool. In addition to working on client research projects, Jenny manages the Wine Intelligence Landscapes reports series.

Before going to Cranfield, Jenny studied Human Resource Management in China and still has her family and friends in Haerbin. Importantly, Jenny adds Mandarin to the 10 languages regularly used by the London based Wine Intelligence team.

Jenny holds the WSET Intermediate Certificate in Wine and Spirits and the Market Research Society’s Advanced Certificate.

Additional languages: Mandarin

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John McLaren, Director, Wine Institute of California, UK

Thursday, July 1st, 2010

“We chose Wine Intelligence as the external partner for the UK Brand California project because they could demonstrate the skills and experience that this complex research and strategic planning project required. They fulfilled our expectations and always delivered comprehensively and enthusiastically. A great team to work with.”

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Clare Montgomery, Sales & Marketing Director, Roger Harris Wines

Thursday, July 1st, 2010

“We have been delighted with the support provided by the Wine Intelligence team during development of two new brands using our advanced PET packaging. Their independent overview and leadership during the creative process facilitated exploration of several alternative ideas before settling on concepts that we all feel very committed to.”

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