Harness the world’s leading wine consumer omnibus survey, Vinitrac® Global,  to explore and track the power of your brand in your key markets. Our brand health programme uses a Brand Health model, against which you can assess the performance of your brand – movement over time; versus your key competitors.

Answer key questions about your brand:

• How is my brand performing on the brand equity scale?
• How large is my loyalty base and where are the threats and opportunities?
• What do consumers think of my brand?
• Who buys my brand?

This flexible service enables you to select your brands, and choose from a standard list of competitors in your markets or add your own. The reporting is structured to support your key issues –growing your brand among target consumers, defining the best market development strategy, or strengthening your go-to-market sales presentations.

Learn more about brand health assessments

Our unique series of  Landscape reports provide detailed and up-to-date market and consumer insights for key international wine markets.

Source material includes market data over time as well as proprietary input from Vinitrac®, Wine Intelligence’s unrivalled global wine drinker survey.

We give you consumer profiling for the key groups of wine drinkers who are driving the market.

The UK, USA, Canada and Australia reports also include summaries of Wine Intelligence’s proprietary consumer segmentation models for each country (Portraits).

More information:

• Publication list for current Landscape reports
• Landscape report brochure
• Example contents page

Vinibrand® is our one-stop shop for building profitable and sustainable wine brands – from liquid sourcing right through to trade and consumer marketing communications.

The Vinibrand® process is flexible, enabling wine producers, brand owners and retailers to focus either on a specific aspect of the wine branding process, for example: liquid evaluation, target audience identification or packaging development.

Or to start from ‘a blank sheet of paper’ and develop a new brand from scratch.

Click here to view the Vinibrand brochure