Harness the world’s leading wine consumer omnibus survey, Vinitrac® Global, to explore and track the power of your brand in your key markets. Our brand health programme uses a Brand Health model, against which you can assess the performance of your brand – movement over time; versus your key competitors.
Answer key questions about your brand:
- How is my brand performing on the brand equity scale?
- How large is my loyalty base and where are the threats and opportunities?
- What do consumers think of my brand?
- Who buys my brand?
This flexible service enables you to select your brands, and choose from a standard list of competitors in your markets or add your own. The reporting is structured to support your key issues –growing your brand among target consumers, defining the best market development strategy, or strengthening your go-to-market sales presentations.
Learn more about brand health assessments