Archive for May, 2010


Brand health assessment

Monday, May 24th, 2010

Harness the world’s leading wine consumer omnibus survey, Vinitrac® Global,  to explore and track the power of your brand in your key markets. Our brand health programme uses a Brand Health model, against which you can assess the performance of your brand – movement over time; versus your key competitors.

Answer key questions about your brand:

  • How is my brand performing on the brand equity scale?
  • How large is my loyalty base and where are the threats and opportunities?
  • What do consumers think of my brand?
  • Who buys my brand?

This flexible service enables you to select your brands, and choose from a standard list of competitors in your markets or add your own. The reporting is structured to support your key issues –growing your brand among target consumers, defining the best market development strategy, or strengthening your go-to-market sales presentations.

Learn more about brand health assessments


Landscapes: The wine market report series

Monday, May 24th, 2010

Our unique series of  Landscape reports provide detailed and up-to-date market and consumer insights for key international wine markets.

Source material includes market data over time as well as proprietary input from Vinitrac®, Wine Intelligence’s unrivalled global wine drinker survey.

We give you consumer profiling for the key groups of wine drinkers who are driving the market.

The UK, USA, Canada and Australia reports also include summaries of Wine Intelligence’s proprietary consumer segmentation models for each country (Portraits).

More information:


Vinibrand®: A “one-stop shop” for branding and product development

Monday, May 24th, 2010

Vinibrand® is our one-stop shop for building profitable and sustainable wine brands – from liquid sourcing right through to trade and consumer marketing communications.

The Vinibrand® process is flexible, enabling wine producers, brand owners and retailers to focus either on a specific aspect of the wine branding process, for example: liquid evaluation, target audience identification or packaging development.

Or to start from ‘a blank sheet of paper’ and develop a new brand from scratch.

Click here to view the Vinibrand brochure


Portraits – the Wine Intelligence consumer segmentation report series

Monday, May 24th, 2010

Portraits” are a cross-industry consumer segmentation of wine drinkers.

The reports group regular wine drinkers into distinct segments based on the relationship that the consumers within the group have with the wine category, to provides wine businesses with a reference segmentation which can be applied to individual brands, categories and companies.

The conversations we have take place in focus groups, face-to-face interviews and via online questionnaires.

Wine Intelligence developed Portraits to fulfil a range of industry needs, including:

  • To help build an understanding of which consumers are driving value across the trade
  • To provide a cross-industry language for describing regular wine consumers
  • To assist with consumer targeting in NPD and existing brand marketing programmes

Separate Portraits segmentations are now available for key international wine markets including the UK, USA, Canada and Australia.

Contents and Methodology examples: (please contact us for more details)


Stephen Farrington – Logistics and Office Services Manager

Monday, May 24th, 2010

Having worked for seven years as distribution manager for a wine import company and drinks company, Stephen brings a wealth of previous wine industry experience to Wine Intelligence.

In addition to his strengths in logistics management, Stephen is also experienced in administration management thanks to his earlier responsibilities in various b-to-b companies.


Juan Park – Research Director

Monday, May 24th, 2010

Juan brings particular strengths in data analysis to Wine Intelligence.

After graduating with a degree in Sociology from the University of Salamanca (Spain), he worked in Madrid as a Marketing Analyst. After moving to London in 2005, he obtained an MSc in Social Research Methods from the London School of Economics. Juan specialises in research and quantitative data analysis.

Juan’s passion for wine stems from the fact that he grew up in Valladolid, at the heart of the Castilla and Leon wine regions of Ribera del Duero, Toro, Cigales and Rueda.

Juan also holds the WSET Advanced Certificate in Wine and Spirits and the Market Research Society’s Advanced Certificate.

Additional languages: Spanish


Erica Donoho – Country Manager – USA

Friday, May 21st, 2010

Based in the United States, Erica is responsible for coordinating research projects in the USA and Canada. She is a trained and experienced moderator of wine-related discussion groups in the USA and Canada and has managed several projects looking at high end / luxury consumer behaviour in the US market.

Prior to joining Wine Intelligence 5 years ago Erica worked for 8 years as a Litigation Attorney. She graduated with a BA (Hons) in English from Columbia University and a Doctorate of Jurisprudence from Vanderbilt University.

A true wine enthusiast at heart, Erica has travelled with her family to vineyards throughout the United States, Italy and France. She also holds a WSET Intermediate Certificate from The International Wine Center in New York.


Paul Medder – Country Manager – Brazil

Friday, May 21st, 2010

Paul specialises in quantitative research and has been responsible for managing Vinitrac® projects until July 2011. He has a wealth of expertise and experience in research and data analysis gained both in his native New Zealand and also in the UK.

Having graduated with a Bachelor of Management Studies degree from the University of Waikato, Paul worked as a Property Planner/Analyst for New Zealand’s Ministry of Education. Before moving to London in 2002, he had worked in various research and analysis roles across a number of industries in both the public and private sectors. Since the July 2011, he has been based in Rio de Janeiro.

Paul has been passionate about wine for many years after discovering Australian reds and the wines of his homeland. He holds the WSET Diploma and the MRS Advanced Certificate.


Andrea Williams – Associate Qualitative Director

Friday, May 21st, 2010

Andrea is a widely respected qualitative research specialist with 20 years experience in the field. She was formerly Head of Qualitative Consumer & Business Research at Martin Hamblin GfK and prior to this, Director of Qualitative Research at RDSi.

With a strong background in Consumer and B2B research, she brings a wealth of experience in consumer motivational studies, shopper research, brand development, packaging design and communications development. For the past 5 years Andrea has worked closely with Wine Intelligence on qualitative research methods and has been involved in many high profile client engagements for the company both in the UK and overseas. She contributes expertise in a range of creative techniques and methodologies to Wine Intelligence projects.

Andrea is a member of the Market Research Society and AQR and is an occasional speaker and tutor for the MRS and AQR. She combines her work with Wine Intelligence with her own independent research consultancy.


Graham Holter – Associate Director – Publishing

Friday, May 21st, 2010

Graham Holter is a journalist specialising in the drinks industry.

He was previously group editor of leading industry publications Off Licence News, Drinks International and Wine & Spirit and edited OLN for six years before embarking on a freelance career.

Graham has worked as a journalist since 1988 and has won a string of awards for his editorship, news articles and feature writing.

He combines his work with Wine Intelligence with a consulting editor role at William Reed Business Media and his independent communications consultancy.

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