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Reasons to be cheerful
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Mature correlations
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Fakes still a problem in China
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Market, consumer & cultural insights

We believe that the only way to really understand what drives us as consumers is to watch, listen and learn. That’s where you’ll find us. We have followed home lives by rummaging through kitchen cupboards (with their owners’ permission) in suburban Sydney, surveying 5,000 in Germany, France and Denmark or recording depth interviews with women in Chengdu, China. Camera, recorder, questionnaire and discussion guide in hand, you’ll find us just about anywhere!

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