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11.08.2014_Pod2
Four things your wine brand needs to do to win in China
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11.08.2014_Pod3
How pre-wine drinkers build their knowledge
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11.08.2014_Pod1
It’s all in the mind
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Market, consumer & cultural insights

We believe that the only way to really understand what drives us as consumers is to watch, listen and learn. That’s where you’ll find us. We have followed home lives by rummaging through kitchen cupboards (with their owners’ permission) in suburban Sydney, surveying 5,000 in Germany, France and Denmark or recording depth interviews with women in Chengdu, China. Camera, recorder, questionnaire and discussion guide in hand, you’ll find us just about anywhere!

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